What's New
■ Event : Past reports
Yu Amatsu × Collaboration Exhibition
2013 October at Shibuya Hikarie
Place: Shibuya Hikarie 8F, 8/2
Time: October 23 (Wed.) - 28 (Mon.). 2013, 12:00-19:00 (Closed at 18;00 on the last day).
Admission Free
Contents: Exhibition of the near-future relaxing space with a concept of 「Japanese futuristic living room, 201X」. Exposition of Aoki Lapis Costume designed by A DEGREE FAHRENHEIT, SORIS system that provides visual on a hologram screen, SmartSoundSystem, and other products from collaborated makers.
* Ended on a high note, thank you for your help and support.
Recently STUDIO DEEN Co., Ltd. has established a new label “kraftDEEN”, which offers a new lifestyle.
In this modern era when the digital-virtual world is merging with reality, our mission is to attain “expanse” by merging multi industries possessing unique potential. That is how we are creating classic yet new life style.
Combining kraft (the power for creation) with STUDIO DEEN Co., Ltd., we are making collaboration with unconventional approach. We launch <Lapis “28.4°F” Project>, a brand collaboration by “A DEGREE FAHRENHEIT” and “Aoki Lapis”, as an offset of coming fusion of Japanese mastery in multi fields of industries.
STUDIO DEEN Co., Ltd. delivered last September at “Tokyo Game Show 2013” that “A DEGREE FAHRENHEIT”, a brand produced by a worldwide designer Yu Amatsu, would work with a virtual VOCALOID “Aoki Lapis” to launch a new project named “A DEGREE FAHRENHEIT × Aoki Lapis”, and made a formal announcement of “Lapis “28.4°F” Project” at 2014 Spring / Summer Yu Amatsu × Collaboration Exhibition taken place at Shibuya Hikarie on October 23, 2013.
We would continue realizing “cross-industrial collaboration” in various fields. We look forward to working with you.
A scene from "Yu Amatsu × Collaboration" Exhibition. Shibuya Hikarie, 2013 October.
Exhibition of the near-future relaxing space with a concept of "Japanese futuristic living room, 201X", expositioning of Aoki Lapis Costume, SORIS system, and SmartSoundSystem, etc.
Scene from Tokyo Game Show 2013. September 2013.
Left; Kazunori Noguchi, CEO of STUDIO DEEN Co., Ltd.
Center: Yu Amatsu.
■ Event: Past report
A Collaboration between A DEGREE FAHRENHEIT × Aoki Lapis Announced at Tokyo Game Show 2013 in Makuhari Messe.
Place: Makuhari Messe
Time: September 19(Thu.) – 22(Sun.), 2013.
Contents:
STUDIO DEEN Co.,Ltd. delivered last September at “Tokyo Game Show 2013” that “A
DEGREE FAHRENHEIT”, a brand produced by a worldwide designer Yu Amatsu, would work with a virtual VOCALOID “Aoki Lapis” to launch a new project named “A DEGREE FAHRENHEIT × Aoki Lapis”. This event was s starting point for kraftDEEN.
* Ended on a high note, thank you for your help and support.
About Coming Event and Exhibition
We will introduce upcoming information of new partner maker, new development here on this website.
Also, Please feel free to contact us if you need any further information of our products.
■ Event: Past reports
【kraftDEEN】
Teddy ver. 11323.4 ° F (6000K)
"Produced by A DEGREE FAHRENHEIT 2014 -15 AUTUMN /WINTER COLLECTION"
Place: Shibuya Hikarie 8F, 8/court
Time: March 21 (Fri)- 24 (Mon). 2014, 11:00-20:00
Admission Free
Contents: A special collaboration between the worldwide top label DEGREE FAHRENHEIT× the worldwide top icon Teddy Bear, supported by kraftDEEN.
* Ended on a high note, thank you for your help and support.
Exhibited Smart Sound System and DACS at the foyer on the event day.
First Promotion as kraftDEEN; demonstration of the latest and smartphone-corresponding digital signage system 「DACS」 and SmartSoundSystem at Japan Fashion Week in Tokyo.
Exhibited bears
Scene of projection mapping on "TEDDY 11323.4°F（6000K）" bear, working with AR application.
Scene of "TEDDY 11323.4°F（6000K）" with SORIS.
■ Event: Past reports
【kraftDEEN】
First Promotion as kraftDEEN; demonstration of the latest and smartphone-corresponding digital signage system 「DACS」 and Smart Sound System at Japan Fashion Week in Tokyo.
Place: Shibuya Hikarie 9F, Hikarie Hall Foyer A.
Date: March 21, 2014.
Contents: Demonstration of the latest and smartphone-corresponding digital signage system 「DACS」, where participants can have an experience of it. Also, we built SmartSoundSystem to let participants have a grasp of the it.
■ Information
Teddy bear pattern data designed by A DEGREE FAHRENHEIT and given out at the demonstration event "Teddy ver. 11323.4 F (6000K)" at Shibuya Hikarie 8/court from March 21-24, 2014 is available at Ark Project website.
"Teddy 11323.4°F（6000K）" was born from a special collaboration between "A DEGREE FAHRENHEIT 2014 -15 AUTUMN / WINTER COLLECTION" and Kairos Co. Ltd. Focusing on opening copyright by creative commons license (CC-zero), We uncopyrighted the pattern data (PDF, CAD). Everyone can download and use the pattern data. We would like you to visit “Ark Project” website and download it.
You can see how others color bear on the website below.
http://www.39ws.jp/201403teddy/index.php
Also, you can see coloring by Yu Amatsu and Ichibantaro Osaki.
Coloring by Yu Amatsu
http://www.39ws.jp/201403teddy/special_design.html
Coloring by Ichibantaro Osaki
■ Event: Past reports
Demonstration at Studio Deen& age Inc. booth at Niconico Chokaigi 3.
*Ended on a high note, thank you for your help and support.
Place: Makuhari Messe International Convention Hall
Booth No: H1-44
Time: Arpril 26(Sat.) 10:00-18:00 (Last admission at 17:30)
April 27(Sun) 10:00-17:00 (Last admission at 16:30)
Admission: there is an admission charge.
Click here more information: Niconico Cho-kaigi 3 Official website
Exhibition and demonstration contents:
■Teddy ver. 6000K @ Niconico Chokaigi 3
（Teodore Japan Project）
Arranging much-loved “Teddy ver. 11323.4F(6000k)” for Niconico Chokaigi 3, we set up demonstration where participants can experience both “surprise” and “quality” at the same time by merging Japan’s world-class analog craftsmanship and latest technology in the motif of Teddy Bear, the first Yuru-kyara (characters for publicity).
“Practicing merging analog and digital by utilizing coloring”
We let participants experience fusion of analog coloring and latest technology of “cloud rails system” (AR application supporting cloud with projection mapping system) provided from Tojakusha.
April 26 15:00-15:30 / April 27 13:00-13:30
■Lapis’s “Asking mirror” announcement service in Niconico Chokaigi 3.
We demonstrated an interactive dialog system and event announcement service utilizing “PUPETTY”, “tospeak”, and “mirror display”.
<Exhibition support>
「Puppety」
「Mirror Display (under development, tentative name)」
Toshiba Lifestyle Products & Services Corporation, Visual solution department
■Teddy Bear “Teddy ver. 11323.4°F (6000k)
Accepting sales order only for first 100, exclusive at Niconico Chokaigi 3
（Theodore Japan Project）
"Teddy ver. 6000K", the teddy bear born by collaboration between A DEGREE FAHRENHEIT × 「Kairos」(the top furniture maker famed for the artisan skill), took 100 sales orders exclusively at Niconico Chokaigi 3.
*We did not sell at the event, received only sales orders.
*We would send a bear approximately 2months after receiving order.
(Please note that delivery date might vary.
*We accepted sales orders only at April 26, 27.
*Limited to 100.
*Color: white
*Designed by A DEGREE FAHRENHEIT
*Made by Kairos
*10 subscribers selected in a drawing would receive "Teddy ver. 11323.4°F (6000K) original wallpaper".
Click here for more information about "Theodore JAPAN Project".
Member of Theodore JAPAN Project
A DEGREE FAHRENHEIT（212 Co., Ltd.）
Kairos（MINERVA Co., Ltd.）
http://kairos-jpn.com/index.html
Keiichi Tahara
http://www.keiichi-tahara.com/
Kraft DEEN（STUDIO DEEN Co., Ltd.）
Ark Project
Tohjak Co., Ltd.
Limited 100 sales orders exclusively at Niconico Chokaigi 3!
『Teddy ver. 6000K』, the teddy bear born by collaboration between A DEGREE FAHRENHEIT × 「Kairos」(the top furniture maker famed for the artisan skill), took 100 sales orders exclusively at Niconico Chokaigi 3.
■ Event
kraftDEEN will exhibit at JAPAN EXPO 2014 held in Paris, France from July 2, 2014.
kraftDEEN’s ability of [merging latest digital technology and Japan’s analog craftsmanship], [creation of market, business and contents(products) with a whole new idea] will be shown to overseas B2B, B2C market by promotional exhibitions of [next-generation signage “OMOTENA-Si” demonstration by “Aoki Lapis”], [collaborative live performance by “Smartsound system” and “real voice artist Aoki Lapis”], [demonstration of “Teddy Ver.6000K”, a collaborative project with “Ark Project”].
JAPAN EXPO 2014
Date： July 2（Wed.）～July 6(Sun.）, 2014.
Place： Paris-Nord Villepinte Exhibition Center
Host： SEFA EVENT
Exhibition Area： JAPAN TECHNO SHOWCASE（JTS）